Whether you’re a business owner or a sales rep, you’re always pitching your services, telling potential clients what you offer as succinctly as possible. Trust me, I’ve been there myself, trying to sum up my copywriting business in as few words as I can. That’s where the business one-pager has come to my rescue.
I’ve created presentations about what I do and have a full website dedicated to my business. But, when potential clients need answers fast, I pull out a one-pager — my value proposition boiled into one hard-hitting page.
If your business is missing this helpful tool, don’t worry. I’ve done the leg work to help. You can see eight of my favorite business one-pagers. Then, I’ll discuss how you can make your own step-by-step and share a template to make the process easy. Let’s get started. You can boil your pitch down to one hard-hitting page that grabs attention and gets to the point.
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Your one-pager should be tailored to your specific goals. For example, my one-pager focuses on my writing services and a crash course into neuromarketing, a field I specialize in. That would be wildly different than the one-pager for a SaaS company or a wedding cake bakery.
Regardless, no matter the business, there are seven essential elements that must be in each one pager. I’ll share each of these components below.
While all of this information is essential in your one-pager, how you design the sheet will vary wildly. If you work in a buttoned-up, formal industry, you may opt for texts and clean graphs only. If your readers are busy, an infographic may be a more skimmable way to share information.
Download our one-pager business template now to communicate your vision clearly and effectively.
Now that we know what goes into a one-pager, I’ll share the process of making one step-by-step. We’ll also work through the process using a one-pager template from HubSpot.
In my example, I’ll make a one-pager for a fictional puzzle subscription company — Puzzle Me This. I’ll share the value proposition for this business all on one page as a way to attract potential buyers. You can follow along and build one of your own with HubSpot's Free One-Pager Template like I did.
We discussed seven elements you need in your one-pager above. You’ll also need to condense your mission into short headlines, your value proposition into a brief overview, and your problem statement into a few sentences.
Before I start putting my one-pager together, I like to sit down and list it all out. That involves gathering my assets (like my logo) into a folder and writing out the text I want to include in an unformatted Google Doc.
For my sample puzzle business, I gathered all of the information into one folder. That involved creating an unformatted Pages document with all of my text. Having all of the pieces compiled cleanly will make formatting my document easier.
Your one-pager will need to show what makes your offering unique and how it stands out. You’ll need to clearly outline the problem you're solving and preview how your solution addresses it.
You may even Define your target audience and speak directly to their needs and pain points.
From there, I recommend looking ahead. This is especially true if you’re pitching your business to investors. They’ll get a sense of what they can expect from you in the future.
Let’s circle back to Puzzle Me This. There are a few different subscription boxes on the market. However, my business focuses on picking the perfect puzzle for the person so they don’t have to choose one themselves. Beyond that, I want to partner with independent artists, so I made sure to highlight that in my one-pager.
Now that you have all of the pieces ready, it’s time to start designing. How you lay out your one-pager will depend on your industry and the access that you have to graphic design talent. If you have a designer on staff, you may ask them to create a custom layout on your behalf.
However, templates like this one from HubSpot make the process easy for everyone. I used the template for the Puzzle Me This example. I was able to get everything filled out in minutes. The longest part of the process was crafting the perfect text.
One-pagers can be helpful for all types of businesses, so they vary widely in how they look and are presented. Taking a look at well-designed one-pagers can help you get inspired when you create your own. So, let’s dive in!
Looking to create a one-pager with stats to back up your value proposition? This template from Awware has you covered. Text-heavy sections that cover the company’s missions, values, and progress can be found on the left side. Icons and all-caps make headings jump.
The right side focuses on data. Readers can see how the company performs at a glance, giving the impact of the business nice visual leverage. I also like how the template makes use of a consistent color palette to avoid clutter.
Pro tip: Incorporate storytelling, social proof, and value to demonstrate why your business is a strong potential partner.
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